About Us
• Over 30 years of experience managing local, national and international
associations, Ross Robinson knows the association culture and has
strong ties to this sector.
• Since 2005 I have been providing strategic consultation to various national (US and Canada) and international associations.
• Providing results driven projects to destinations who want to open up the market possibilities.
• Organized sales missions (North American and Europe) and facilitated workshops for South Africa, Mexico City, Vancouver, Montreal, Toronto, Hyderabad, Cape Town, Sydney, Gold Coast, etc.
• Repeat guest speaker and workshop facilitator for MPI, PCMA, ICCA and IMEX. As well as organizer of workshops for association-meeting managers in North America and Europe.
• Currently generating highly qualified leads with local contacts and strategic insights into the association's needs on behalf of Mexico City (Centro Banamex) and Cape Town in the North American Market.
• Since 2005 I have been providing strategic consultation to various national (US and Canada) and international associations.
• Providing results driven projects to destinations who want to open up the market possibilities.
• Organized sales missions (North American and Europe) and facilitated workshops for South Africa, Mexico City, Vancouver, Montreal, Toronto, Hyderabad, Cape Town, Sydney, Gold Coast, etc.
• Repeat guest speaker and workshop facilitator for MPI, PCMA, ICCA and IMEX. As well as organizer of workshops for association-meeting managers in North America and Europe.
• Currently generating highly qualified leads with local contacts and strategic insights into the association's needs on behalf of Mexico City (Centro Banamex) and Cape Town in the North American Market.
Love That Destination is a small consulting practise that provides two
interrelated services. One area focuses on associations (International and
National) and the other on destinations (CVB, venues, hotels and other
suppliers) who are interested in Business Tourism. To make it easier we have
made two separate sections about these services. With thirty years of
experience working inside associations, I decided to change course. I wanted
to continue to build upon my passion for enabling change through social
interaction and the exchange of ideas.
My early years in community psychology taught me that people need help to change, commonly it is a crisis that prompts change but more positively so does meeting new people, hearing new ideas and being in a different environment. When we travel, we are more open to different ways of thinking. We see our own lives differently, from a different vantage point. Conferences are a place for the exchange of idea and often involve travel.
My early years in community psychology taught me that people need help to change, commonly it is a crisis that prompts change but more positively so does meeting new people, hearing new ideas and being in a different environment. When we travel, we are more open to different ways of thinking. We see our own lives differently, from a different vantage point. Conferences are a place for the exchange of idea and often involve travel.
LOVE THAT DESTINATION
Helping to make meetings better
Copyright 2012 Love That Destination
Ross Robinson, President and Owner
Ross has over 30 years' experience with local, national and
international associations including;
- YMCA of Montréal - 6 years
- Volunteer Center of Montréal - 3 years
- Canadian Association of Independent Living Centers - 7 years
- World Federation of Hemophilia - 8 years
While working with the World Federation of Hemophilia, Ross transformed the biennial congress from less than 2,000 delegates to over 3,500 and brought financial success. The meeting was also held in a developing country for the first time and the sponsor, industry partner involvement grew substantially.
In addition to the conferences and meetings that were part of his employment he has helped to organize conferences like Peacemaking and Conflict Resolution - Montreal 1990 (1,200 pax) and Independence '92 - Vancouver (3,000 pax).
Ross continues to work with many national and international associations, association management companies (AMC) and professional congress organizers (PCO) to engineer better meetings, develop destination selection practices and help them work through sensitive change strategies. This keeps him in touch with current trends and issues affecting associations.
During the course of the past five years destinations have hired him on projects for Gold Coast - Australia, Visit Florida, Best Cities, Vancouver, Lyon and South Africa. These initiatives were primarily aimed at improving the destinations' readiness for association site visits; identifying potential bid opportunities, improving how these destinations should engage associations, facilitating meetings with associations, providing workshop leadership, etc.
- YMCA of Montréal - 6 years
- Volunteer Center of Montréal - 3 years
- Canadian Association of Independent Living Centers - 7 years
- World Federation of Hemophilia - 8 years
While working with the World Federation of Hemophilia, Ross transformed the biennial congress from less than 2,000 delegates to over 3,500 and brought financial success. The meeting was also held in a developing country for the first time and the sponsor, industry partner involvement grew substantially.
In addition to the conferences and meetings that were part of his employment he has helped to organize conferences like Peacemaking and Conflict Resolution - Montreal 1990 (1,200 pax) and Independence '92 - Vancouver (3,000 pax).
Ross continues to work with many national and international associations, association management companies (AMC) and professional congress organizers (PCO) to engineer better meetings, develop destination selection practices and help them work through sensitive change strategies. This keeps him in touch with current trends and issues affecting associations.
During the course of the past five years destinations have hired him on projects for Gold Coast - Australia, Visit Florida, Best Cities, Vancouver, Lyon and South Africa. These initiatives were primarily aimed at improving the destinations' readiness for association site visits; identifying potential bid opportunities, improving how these destinations should engage associations, facilitating meetings with associations, providing workshop leadership, etc.
Biography